John Rubino, President of Green Rubino, a truly integrated marketing firm led the discussion “Keys to Success In a Social Media Marketing World” at the November CEOtoCEO Breakfast. A marketing question I share with others is “Where does social media fit in with the traditional marketing channels used in B2B?” John provided some great insight…
The term new media has become synonymous with marketing strategies that are developed to acquire inbound marketing strategies. Those strategies may include combinations of organic search, paid search, video, mobile, pay per click (or paid search), and social media (including blogging). Companies must adopt marketing strategies that meet the prospect’s intent and lead them to…
The death of Apple Inc. (AAPL)’s Steve Jobs has brought a lot of talk about the characteristics of the ideal chief executive officer. One school of thought holds that successful CEOs are team players, good listeners and humble. In the book “Good to Great,” Jim Collins called such people “Level 5” leaders. Yet Jobs and…
I had a interesting lunch at John Howies restaurant with Bill Gates and Erik Knutson CEO of Design Laboratory recently. Bill was there, just not at our table and missed a great conversation Erik’s company helps its clients achieve organizational alignment, manage complexity, and implement goals and changes. I was interested in Erik’s thoughts…
I’ve gotten to know Tom Gobeille, CEO of NCA, as a passionate and recognized thought leader in the IT world. Tom is one with the rare ability to see around the corner and openly sharing his visions with others to gain their insight then combining those thoughts into some really big thinking. At the CEOtoCEO…
I recognized that confident smile immediately. It was CEOtoCEO Breakfast participant Dan Price, Co-founder of Gravity Payments. Dan was recently recognized as the National SBA Young Entrepreneur of the Year. Dan’s company works as an intermediary between merchants and credit card companies, has 50 employees and more than 5,000 customers. I asked Dan to share…
As business leaders we are approached by a number of community organizations to help support their cause. Most provide worthwhile services that benefit the communities we do business and the needs have escalated over the past few years. The “asks” are made from members of numerous charitable organizations, our employees, clients and trade partners. You…
Jeanne Wintz of Gilmore Research Group is a regular at the CEOtoCEO BreakfastCEOtoCEO Breakfast in large part because of the valued input she gives and receives from other participating business leaders. A few months back Jeanne arrived at a with a heavy heart and looking for advise and support from other business leaders. After a rigorous budgeting process…
An old-timer once told me that there is only one way to kill a rumor….make it a fact. Easier said than done in this period of uncertainty and anxiety in today’s workplace. As leaders we have all know that harmful rumors become “facts” if we do not communicate with employees on a regular basis to…
Eric Overton, President and CEO of Sparling Electrical Engineers, the largest specialty electrical engineering firm in the country headquartered in Seattle. I asked Eric what does Sparling do to be selected and recognized as being a ‘Best Company to Work For’, and what benefits does his organization realize from this effort? Read on for Eric’s…