Back in September at our CEOtoCEO breakfast we had the great privilege of having John Schneider speak to our group about the culture of the Seattle Seahawks. We all know how that story ended…with a SuperBowl victory!! But being a business leader you know there are lots of moving parts behind this to make it truly come together the way it did. A big one is CULTURE…
Last month we had the opportunity to have Steve Gandara from Excellent Cultures and Brad Root from GM Nameplate talk to us about “HOW” you can build this type of culture in your company or organization. Well, they took it a step further and married the Seahawks culture with their discussion about how to create this type of culture in a tremendous Four Part Series. We wanted to share these with you so you can get even more depth about how to create an excellent culture in your own organization.
In PART ONE of The Seahawks Superbowl Winning Culture, they talked about 4 key elements that help them differentiate themselves from their competition. Here is their list…
- The level of intensity with which they play
- The voracious competitive spirit that seems to drive them
- The youthful talent of the players
- And most of all how much fun they have playing the game
In PART TWO they talked about how confidence played such a key role in their achievement. Two key ingredients that helped make up this winning culture were…
- Confidence vs. Arrogance
These two components were far bigger drivers of their successful culture than just being a “great place to work.” There is a great deal to culture and it starts with the leadership of the organization. Pete Carroll was a master at creating this culture and allowing the players to do what they do best.
In PART THREE of the series, they focused on the internal relationships that go on between the leadership of the team and organization and the players. Yes, there is a definite relationship that has to be established and creating one that allows everyone to do what they do best is critical if you are to achieve the ultimate prize of being Superbowl champions. Two areas they discussed were…
- Positive Competition
- Superior Teams are built on high quality relationships
All of our organizations are “teams” and as such these are very applicable to everyone.
In the FOURTH (and final) PART of their series, they focused the TEAM aspects of the culture. How do they build a winning “team” that works so well together and delivers the results they wanted. One of the key aspects to accomplishing this is “Proper Goal Orientation.” They talk about this and how the Seahawks used it masterfully in their efforts to be the most successful team in the NFL this year.
So we highly recommend you read all four parts and see how you might compare to a team that was obviously successful in the most watched Superbowl in history. This was not only an exciting day for all of Seattle and the Pacific Northwest, but it is a series of events we can all learn from as we lead our companies. Special thanks to Steve Gandara and Excellent Cultures for putting these blog posts together and allowing us to share them with you. And as usual…please share your comments and thoughts below.