Category Archives: Erik Knutson

Start with Why: How Great Leaders Inspire Action

Erik Knutson, CEO of Design Labs

I had a interesting lunch at John Howies restaurant with Bill Gates and Erik Knutson CEO of Design Laboratory recently.  Bill was there, just not at our table and missed a great conversation

Erik’s company helps its clients achieve organizational alignment, manage complexity, and implement goals and changes.    I was interested in Erik’s thoughts on why some CEO’s have great visions and plans for their business but fail to inspire their team to consistently execute the strategies required for success?

In trying to capture Erik’s thoughts to share with you I coincidentally received this video Start with Why: How Great Leaders Inspire Action that captures the gist of our conversation.  This is a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers …

Well worth watching and sharing with others.  Let me know what you think.