As many of you know by now, I have thrown myself into the “social media fray” and have become fully engaged in learning, understanding and using this revolutionary new media. It has been an eye-opener to say the least.
When I first met Blaine Millet and Clay Loges, my consultants and coaches, I realized the world was changing for me and for every business out there. If you haven’t been to one of their presentations, I would highly recommend it. You can get more information out about them and what they do at
WOM10 . They will open your eyes to an entirely new way of thinking about your business.
What I am realizing as I get more and more involved is this is a huge “mind shift” for me to make – away from “promotion” and more toward “sharing useful information in real-time”. Everyone wants something of value and fast – exactly what social media offers. Because of this, one change you will see me making is away from the larger, more formal Breakfast “e-mail newsletter” to shorter, summarized e-mails you can read in less than 30 seconds and decide if you want to know more. If you do, there will be links to a brief story. This will “help” my audience get more without having to sift through information that might not be as relevant to them right now.
Let me know what you think when I send some of these out to you over the next several weeks. The beauty of social media is I can react to your comments and make changes immediately – how cool is that!