Sign up today for our “Leadership in Innovation” session on May 9th. It is kick-off to our CEOtoCEO Innovation Teams. WAIT – even if you are not able to participate in one of our Innovation Teams, you can still attend this session. It is dual purpose – a kick-off to the annual series and an introduction or taste of what we will be doing throughout the rest of the year with our teams.
Innovation is such a hot, yet elusive topic among almost every CEO, Business Owner, or Business Leader today. Why? Many believe it is because for the past several years, executives have “hunkered down” and tried to survive and control costs, not think about expansion. But there is a new opportunity in town – the economy is starting to improve in many sectors and most see this as the PRIME TIME to invest in their people and their companies.
Innovation and creating a culture of innovative thinking and employees is critical to either remain on top or in striving to get there. Without innovation, most companies will be gone in the next few years. Even Peter Drucker said it was one of the two key mantras for success in any business, “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation.” This is more true today than it has been in the past 5 years.
And not to leave out the other key ingredient, marketing, it will be one of our first “deep dive” sessions in our Innovation Teams after they get started. If you are looking for ways to win and beat your competition, this is a great place to start or will have some great content to incorporate into your planning for the year. Either way, we hope to see you on the 9th and maybe even as an Innovation Team Member…