The term new media has become synonymous with marketing strategies that are developed to acquire inbound marketing strategies. Those strategies may include combinations of organic search, paid search, video, mobile, pay per click (or paid search), and social media (including blogging).
Companies must adopt marketing strategies that meet the prospect’s intent and lead them to a purchase. There are a dizzying number of strategies that are necessary to accommodate the point at which the prospect is in the buying cycle.
Many business leaders I visit with on this topic accept that many of these new media strategies need to be incorporated in the their marketing mix but confused as to how to move forward. To gain some clarity you might be interested in reading the post by Douglas Karr author of ‘Corporate Blogging For Dummies”. OR plan to attend the upcoming CEOtoCEO Breakfast “Keys to Success In a Social Media Marketing World”