Social Media’s Place in B2B Marketing

John Rubino, President of Green Rubino, a truly integrated marketing firm led the discussion “Keys to Success In a Social Media Marketing World” at the November CEOtoCEO Breakfast.

A marketing question I share with others is “Where does social media fit in with the traditional marketing channels used in B2B?”

John provided some great insight to my question at the breakfast by using this helpful chart in his presentation.  If you are wading into the social media marketing pool and looking for sound advice consider joining the CEO Discussion Group.  John Rubino and my cohort in crime Blaine are both members.  Both are very knowledgeable and helpful.

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