The term new media has become synonymous with marketing strategies that are developed to acquire inbound marketing strategies. Those strategies may include combinations of organic search, paid search, video, mobile, pay per click (or paid search), and social media (including blogging). Companies must adopt marketing strategies that meet the prospect’s intent and lead them to…
An old-timer once told me that there is only one way to kill a rumor….make it a fact. Easier said than done in this period of uncertainty and anxiety in today’s workplace. As leaders we have all know that harmful rumors become “facts” if we do not communicate with employees on a regular basis to…
As many of you know by now, I have thrown myself into the “social media fray” and have become fully engaged in learning, understanding and using this revolutionary new media. It has been an eye-opener to say the least. When I first met Blaine Millet and Clay Loges, my consultants and coaches, I realized the…
Social Media is on just about everyone’s mind these days. It has been on mine for a while and I’ve been busy pioneering and learning the art of social media with my own blog. In fact, it just happens to be the topic for our March meeting. Last year I had the privilege and opportunity…