Tag Archives: New Media

Social Media’s Place in B2B Marketing

John Rubino, President of Green Rubino, a truly integrated marketing firm led the discussion “Keys to Success In a Social Media Marketing World” at the November CEOtoCEO Breakfast.

A marketing question I share with others is “Where does social media fit in with the traditional marketing channels used in B2B?”

John provided some great insight to my question at the breakfast by using this helpful chart in his presentation.  If you are wading into the social media marketing pool and looking for sound advice consider joining the CEO Discussion Group.  John Rubino and my cohort in crime Blaine are both members.  Both are very knowledgeable and helpful.

Risk and Opportunity in Today’s Divergent New Media Landscape

The term new media has become synonymous with marketing strategies that are developed to acquire inbound marketing strategies.  Those strategies may include combinations of organic search, paid search, video, mobile, pay per click (or paid search), and social media (including blogging).

Companies must adopt marketing strategies that meet the prospect’s intent and lead them to a purchase.  There are a dizzying number of strategies that are necessary to accommodate the point at which the prospect is in the buying cycle.

Many business leaders I visit with on this topic accept that many of these new media strategies need to be incorporated in the their marketing mix but confused as to how to move forward.  To gain some clarity you might be interested in reading the post by Douglas Karr author of ‘Corporate Blogging For Dummies”.  OR plan to attend the upcoming CEOtoCEO Breakfast “Keys to Success In a Social Media Marketing World”


Business Tools??? – Executive View of Social Media"

Social Media is on just about everyone’s mind these days. It has been on mine for a while and I’ve been busy pioneering and learning the art of social media with my own blog. In fact, it just happens to be the topic for our March meeting.

Last year I had the privilege and opportunity to get my first real meaningful introduction to Social Media at a seminar led by Blaine and Clay of WOM10. It was an exciting and very revealing 2 hours for me. I decided it was a new direction that this old dog should take. So I committed myself to learning some new tricks for both me and the CEOtoCEO Breakfast Series. In the past four months I’ve already learned how game changing social media can be – and I’m slowly becoming a master of the new “social media speak”.

Enough about me – here’s the GOOD NEWS FOR YOU! Blaine and Clay have compiled an executive introduction to social media in an e-Book called, “Business Tools??? – Executive View of Social Media”. It’s a great executive overview of the driving force behind this new form of marketing and communications. The book is short, to-the-point, and practical. It offers a business view of social media.

Because of my relationship with them, I’ve arranged for a limited number of copies to be given to our CEOtoCEO group for FREE. If you are one of the lucky few who can act quickly, you too can get your own copy of their powerful e-book, courtesy of CEOtoCEO. Just CLICK HERE and you will be on a page where you can simply enter your name and e-mail address and it’s yours! Doesn’t get any easier than that. I hope you will take advantage of their generous offer and get your own copy today.