I was in a meeting this past week with a Business Owner of a mid-sized company and we were talking about, what else, how to create a social media strategy that leverages his business strategy. While that was an interesting and lively discussion, it wasn’t the point – it was about “innovation” in his organization…
John Rubino, President of Green Rubino, a truly integrated marketing firm led the discussion “Keys to Success In a Social Media Marketing World” at the November CEOtoCEO Breakfast. A marketing question I share with others is “Where does social media fit in with the traditional marketing channels used in B2B?” John provided some great insight…
The term new media has become synonymous with marketing strategies that are developed to acquire inbound marketing strategies. Those strategies may include combinations of organic search, paid search, video, mobile, pay per click (or paid search), and social media (including blogging). Companies must adopt marketing strategies that meet the prospect’s intent and lead them to…
I’ve gotten to know Tom Gobeille, CEO of NCA, as a passionate and recognized thought leader in the IT world. Tom is one with the rare ability to see around the corner and openly sharing his visions with others to gain their insight then combining those thoughts into some really big thinking. At the CEOtoCEO…
An old-timer once told me that there is only one way to kill a rumor….make it a fact. Easier said than done in this period of uncertainty and anxiety in today’s workplace. As leaders we have all know that harmful rumors become “facts” if we do not communicate with employees on a regular basis to…
As many of you know by now, I have thrown myself into the “social media fray” and have become fully engaged in learning, understanding and using this revolutionary new media. It has been an eye-opener to say the least. When I first met Blaine Millet and Clay Loges, my consultants and coaches, I realized the…
We all know Social Media is one of, if not the hottest topics of conversation today. So what? Why should we, as business owners and leaders, care? Great questions and EXACTLY what we are lively presentations and discussion are going to be in the next CEOtoCEO Breakfast Series. As a business owner, there are some…
During the last CEOtoCEO breakfast meeting in November, I had the privilege of announcing a new sponsor to the CEOtoCEO breakfast series. Our new sponsor is WOM10 – “Word-of-Mouth on Steroids”. Blaine Millet and Clay Loges are the two co-founders and principals of the firm and they gave us a brief introduction to their company….